Coffee Zone M.I.C.E

Colombian Coffee Zone (Pereira, Manizales, and Armenia) MICE

Meetings – Incentives – Conferences – Exhibitions in Eje Cafetero  Colombia

The Coffee Zone, also known as the Eje Cafetero, Coffee Axis, or Coffee Region, is located in the heart of Colombia. It is renowned for its picturesque coffee plantations, stunning landscapes, and superbly rich cultural heritage. From its origins as a coffee-growing region to its present-day status as a popular tourist destination and MICE convention center, The Coffee Zone has a fascinating history that showcases the integration of modern infrastructure with its historical sites.

The Colombian Coffee Zone is best known for its coffee production. The region is located high in the Andean mountains and it is home to three departments, Caldas, Quindío, and Risaralda.


BnB  Colombia Tours are your hosts in the Colombia Coffee Zone

BnB  Colombia Tours are your hosts in the Colombia Coffee Zone, providing a fresh and innovative approach, ensuring your visit to this amazing country is a remarkable one.

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The history of the Eje Cafetero dates back to the 16th century when the Spanish conquistadors arrived in the region. The Spanish introduced coffee and it quickly became a major crop. In the 19th century, the coffee industry in the Eje Cafetero boomed and the territory became one of the most important coffee producers in the world.

The Colombian Coffee Zone, which comprises the cities of Pereira, Manizales, and Armenia, is a fantastic location for MICE conventions thanks to its unique combination of modern amenities, appealing colonial charm, and abundant tourist attractions. This sector is renowned for its coffee production and lush landscapes, providing an unforgettable backdrop for business and leisure events alike.

The region’s diverse tourist attractions, delightful gastronomy, pleasant weather, and accessibility add to its appeal as a convention destination. Whether attendees wish to explore coffee plantations, immerse themselves in the local culture, or conduct business surrounded by a rich historical ambiance, The Coffee Zone provides a unique and memorable experience for all.

The Coffee Zone offers a plethora of tourist attractions that attendees can explore during their leisure time. The Coffee Zone, a UNESCO World Heritage site, provides an interesting cultural experience showcasing coffee plantations, traditional haciendas (plantations), and vibrant cultural traditions. The Cocora Valley near Salento possesses the majestic wax palm trees, Colombia’s national tree, and offers beautiful hiking trails for nature enthusiasts.

International Airports connect to destinations far and wide.

The Coffee Zone is well-connected, making it easily accessible for all travelers. Each city has its airport with regular flights to major Colombian cities and internationally.

From Pereira and Armenia, there are international flights direct to New York, Miami, and Panama. Furthermore, the region is serviced by good roads, facilitating travel between the cities and nearby attractions.

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The region’s gastronomy reflects the diversity of Colombian cuisine. Attendees can savor traditional dishes like Bandeja Paisa, a hearty platter featuring beans, rice, meat, and avocado, as well as Ajiaco, a delicious chicken and potato soup. Additionally, The Coffee Zone is home to numerous coffee farms where visitors can enjoy freshly brewed Colombian coffee and learn about the coffee-making process.

Amidst the modern venues, The Coffee Zone proudly preserves its colonial heritage. The cities feature charming colonial-era buildings and plazas, creating a unique atmosphere for special events. The historic downtown areas of Pereira, Manizales, and Armenia offer settings such as the Plaza de Bolívar (Bolívar Square) and the Plaza de Bolívar de Armenia (Bolívar Square Armenia) adding a touch of history.

There are many wonderful places to stay, ranging from colonial boutique hotels and fincas (farms) to modern international hotels, suiting all budgets.

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The cities of Pereira, Manizales, and Armenia boast modern and well-equipped convention centers. Pereira‘s Expofuturo Convention Centre offers large exhibition areas and state-of-the-art facilities, making it ideal for large-scale events.

In Manizales, several excellent hotels provide versatile spaces for conventions, exhibitions, and sports events.

Armenia has Parque de la Vida Convention Centre that impresses with its modern architecture and ample meeting rooms, accommodating a wide range of MICE activities.



The Coffee Region, encompassing the cities of Pereira, Manizales, and Armenia, enjoys a unique and pleasant climate due to its mountainous location. However, the varying altitudes of each city can result in distinct and variable weather conditions that can influence a MICE convention.

In general, the Eje Cafetero has a mild and spring-like climate throughout the year, hence earning the name Coffee Axis or Coffee Region. However, temperatures do vary significantly depending on altitude. Pereira, situated at a lower altitude, experiences warmer temperatures, with average highs ranging from 24-30c/75-86f. Manizales, at a higher elevation, has cooler temperatures, with average highs around 20-23c/68-73f. Armenia falls somewhere in between.

When attending a MICE convention in the Eje Cafetero, delegates should pack a mix of lightweight and breathable clothing suitable for both warmer and cooler temperatures. Select short-sleeved shirts, blouses, dresses, and lightweight trousers or skirts. Layering with a light sweater or jacket is advisable for evenings and cooler moments.

Comfortable footwear, such as sneakers or good walking shoes, is essential for exploring the cities and convention venues. For those planning to venture into rural areas or coffee plantations, sturdy shoes suitable for uneven terrain are recommended.

As the Coffee Region region is known for its verdant green landscapes and occasional heavy rainfall, it is best to pack a compact umbrella or a lightweight rain jacket to stay prepared for any unexpected showers.

Do not forget to bring sun protection essentials such as a hat, sunglasses, and sunscreen with a high SPF, as the sun can be strong, especially at higher altitudes.

By packing appropriate clothing, comfortable shoes, sun protection, and rain gear, delegates can comfortably navigate the weather in the Coffee Region and fully enjoy their MICE convention experience while being prepared for the varied weather conditions of this beautiful Colombian region.

Overall, the Colombian Coffee Zone is a wonderful location for MICE conventions. It has excellent infrastructure, a variety of venues, beautiful scenery, rich culture and history, excellent gastronomy, and not least, perfect weather.