Santa Marta M.I.C.E

Santa Marta MICE

Meetings – Incentives – Conferences – Exhibitions in Santa Marta, Colombia

Santa Marta is an exceptional choice for hosting MICE conventions thanks to its unique blend of historical significance and modern infrastructure. A region full of great culinary diversity, historic cities, carnivals, and heavenly beaches, the Caribbean coast is the most amazing region in Colombia.

Situated on the northern coast of Colombia, Santa Marta is a vivacious city that offers a wealth of attractions, natural beauty, and convention facilities. Traveling here can be like being out of a novel, where you will be captivated and dazzled by the contrast between its colonial architecture and modernity.

BnB Colombia Tours are your hosts in Santa Marta

BnB Colombia Tours are your hosts in the Sierra Nevada de Santa Marta, providing a fresh and innovative approach, and ensuring your visit to this amazing country is a remarkable one.


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Santa Marta‘s geographical location also contributes to its special appeal as a MICE destination. The city is nestled between the Caribbean and the Sierra Nevada de Santa Marta mountains, providing breathtaking natural landscapes.

Santa Marta International Airport connects to destinations far and wide.

Santa Marta‘s strategic location offers accessibility for international participants. The city has an international airport with direct flights from Panama, and direct domestic flights from Cali, Bogota, and Medellin. This means Santa Marta is an easy destination from many US and European destinations with a short one-stop layover in one of the major Colombian cities.

Santa Marta has a well-developed transportation infrastructure, including taxis, buses, and car rental services, making it convenient for attendees to navigate the city and explore its surroundings.

When it comes to accommodation, Santa Marta offers a wide range of options to suit varying budgets and preferences. From luxury beachfront resorts to boutique hotels and guesthouses, there is something for everyone. Participants can choose to stay in modern hotels within the city center or opt for beachside accommodations that provide a relaxing ambiance after a day of convention activities.

Santa Marta, Colombia is a city with a rich history dating back to the 16th century. It was founded by Spanish conquistador Rodrigo de Bastidas in 1525 and it quickly became an important port city. Santa Marta was also the site of the first Spanish settlement in the Americas.


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The city’s history has left a lasting legacy and it is one of the reasons why Santa Marta is such a popular destination for MICE conventions. The city has a number of historical landmarks, including the Santa Marta Cathedral, and the Quinta de San Pedro Alejandrino, where Simón Bolívar died in 1830.

Santa Marta boasts modern convention facilities

In addition to its historical charm, Santa Marta boasts modern convention facilities that can accommodate gatherings of many assorted sizes. The city offers plentiful meeting centers and hotels with state-of-the-art infrastructure and amenities.

One such facility is the Santa Marta Convention Centre, which features spacious exhibition halls, conference rooms, and cutting-edge audiovisual equipment. It provides a versatile space for hosting conferences, trade shows, and exhibitions. Another notable venue is Rodadero International Convention Centre along with Hotel Santa Marta International, both of which offer exceptional conference spaces.

In addition to its historical landmarks, Santa Marta also has a number of other attractions that make it a good venue for MICE conventions. The city is found on the Caribbean coast and it is surrounded by beautiful beaches, stunning mountains, and dense rainforests. Fabulous restaurants and bars abound in Santa Marta, making it a great place to relax and enjoy the vibrant Latin local culture.

This unique setting offers attendees the opportunity to engage in team-building activities, outdoor excursions, and adventure sports, creating unforgettable experiences alongside the convention program.
Activities including hiking in the nearby Tayrona National Natural Park or exploring the Lost City (Ciudad Perdida) archaeological site can be incorporated into the convention itinerary, making Santa Marta an enriching and dynamic destination. BnB Colombia Tours can personalize excursions for individuals or small groups.

Weather:

Santa Marta, Colombia, known for its picturesque beaches and lush tropical landscapes, offers a unique climate that can significantly impact MICE delegates visiting the city. Situated near the Caribbean at the foothills of the Sierra Nevada de Santa Marta, the region experiences a tropical rainforest climate with high humidity and distinct wet and dry seasons.

The weather in Santa Marta can greatly influence the comfort and convenience of MICE delegates. The city experiences high temperatures throughout the year, with average highs ranging from 86f/30c to 95f/35c. The humidity levels can be quite high, especially during the wet season from May to November, when the region experiences significant rainfall. Attendees should be prepared for warm and humid conditions, which demand lightweight, breathable clothing to ensure comfort during outdoor activities and events.

Taking into consideration the weather conditions, it is recommended that MICE visitors bring clothing suitable for tropical climates. Lightweight and loose-fitting garments made from breathable fabrics like cotton or linen are ideal for staying cool in the heat. Short-sleeved shirts, shorts, skirts, and dresses are suitable options for casual events or leisure time.

Additionally, it is advisable to pack a lightweight rain jacket or umbrella to be prepared for occasional showers during the wet season. Sunscreen, a wide-brimmed hat, and sunglasses are essential to protect against the strong tropical sun.

For formal events or business meetings, lightweight suits or dresses made from breathable materials are recommended. It is also advisable to choose fabrics that are resistant to wrinkles, as the humidity can make clothing prone to creasing.

By preparing for the warm and humid weather of Santa Marta, MICE visitors can ensure their comfort and enjoyment during their stay, while experiencing the beauty and vibrant culture that the city has to offer.

Santa Marta offers a compelling combination of historical significance, modern convention facilities, stunning natural beauty, and convenient accessibility, making it a tremendous choice for MICE conventions. The city’s blend of past and present allows for a unique and absorbing experience, while its infrastructure and amenities cater to the diverse needs of event organizers and attendees. By selecting Santa Marta as the host city, MICE conventions can create a memorable and enriching experience for participants, leaving a lasting impression of this remarkable destination.

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