Santa Marta: A Historic MICE Destination

Santa Marta, Colombia is a city with a rich history dating back to the 16th century. It was founded by Spanish conquistador Rodrigo de Bastidas in 1525 and it quickly became an important port city.

Santa Marta was also the site of the first Spanish settlement in the Americas.

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History of Santa Marta

The city’s history has left a lasting legacy and it is one of the reasons why Santa Marta is such a popular destination for MICE conventions. The city has several historical landmarks, including the Santa Marta Cathedral, the Castillo de San Fernando and the Quinta de San Pedro Alejandrino, where Simón Bolívar died in 1830.

In addition to its historical landmarks, Santa Marta also has some other attractions that make it a good venue for MICE conventions. The city is found on the Caribbean coast and it is surrounded by beautiful beaches, stunning mountains and dense rainforests. There are also many excellent hotels to suit every budget, restaurants and bars in Santa Marta, making it a great place to relax and enjoy the vibrant Latin local culture.

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Here are some of the reasons why Santa Marta is a good venue for MICE conventions:

  • Santa Marta is a city with a rich history and culture, which can make it a more memorable and engaging destination for MICE events.
  • The natural beauty of Santa Marta is stunning and it is surrounded by the most beautiful beaches, mountains and rainforests. This provides delegates with a unique and relaxing setting for their events.
  • Santa Marta is well-connected to other major cities in Colombia, the Americas and Europe, making it easy for delegates to arrive and depart.
  •  An affordable city compared to many others, which helps to keep the budget under control for MICE organizers.

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If you are looking for a unique and exciting destination for your next MICE convention, Santa Marta is a fabulous option. The city has a lot to offer delegates, from its rich history and culture to its natural beauty and convenient location.

Here are some specific examples of how Santa Marta‘s history has been used to enhance MICE events in the city:

  • The 2014 World Social Forum was held in Santa Marta and the city’s historic centre was used as a backdrop for many events.
  • The 2016 Miss Universe pageant was contested in Santa Marta and the city’s beaches and rainforests were utilized to showcase the city’s extraordinary natural beauty.
  • Several MICE events have been conducted in Santa Marta that have focused on the city’s Afro-Colombian heritage.

These are just a few examples of how Santa Marta‘s history has been used to enhance events in the city. As Santa Marta continues to grow in popularity as a MICE destination, there will likely be even more innovative ways to use the city’s history to create forever memorable and engaging events.


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